Thursday, October 11, 2012, at 8pm

At Zochrot's Visual Research Laboratory: 34 Yitshak Sadeh St. Tel Aviv, 4th floor, room 400

Jaffa, the orange’s clockwork narrates the visual history of the famous citrus fruit originated from Palestine and known worldwide for centuries as "Jaffa oranges".The history of the orange is the history of this land. Through photography and cinema, poetry, paintings, workers of the citruses’ industry and historians, memory and present mythologies, Palestinians and Israelis cross and combine. The close reading of the Jaffa brand's visual representation is a reflection on western orientalist phantasms surrounding the ‘holy land’ and the ‘State of Israel’ and a tool to reveal the untold story of what was once a commune industry and symbol to Arabs and Jews in Palestine.
The film is with English subtitles. 
The screening will be followed by a discussion with Eyal Sivan. 

The screening is part of the exhibition Towards a Common Archive / Video Testimonies by Zionist Fightetrs 

The media exhibition in collaboration between Zochrot and "A Common Archive, Palestine 1948", an on going research project by Filmmaker Eyal Sivan [School of Arts and Digital Industries (ADI) University of East London] & Historian Prof. Ilan Pappé [European Centre for Palestine Studies (ECPS) University of Exeter] supported by AHRC (Arts & Humanities Research Council). 
The exhibition includes more than 30 testimonies of Jewish fighters filmed especially for this project, clips from documentaries by Israeli filmmakers with fighters' testimonies, Nakba representations from feature films which constitute testimonies in their own right, testimonies by second- and third-generation.

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